Heart of Hale

A creative and vibrant neighbourhood in north London.

Argent Related
Residential Sales App, Web 3D, Scale Model Lighting, CMS

Heart of Hale is a visionary master plan across seven new buildings, set around a new public square, with independent restaurants, shops, cafes, office space, a new health centre and 1,030 new homes in Tottenham, north London...

Como were appointed to overhaul the previous interactive system with a view on both immediate sales and marketing needs but also the long term effectiveness of future marketing presentation across multiple phases of residential release. A real time 3D sales and market app was developed to communicate the wider architectural vision but also enhance the sales and marketing on individual phases of residential development. This was deployed as a web app, in the marketing suite on 55” and 98” touch screens and connected to various phase scale model lighting systems, while also serving an overseas presentation need on desktop, tablet and mobile. The whole system is underpinned by Como’s bespoke, client controlled CMS (Content Management System) which updates availability and release data along with controlling content, providing analytic reports and communicating with client CRM (Customer Relationship Management System).

Brand creative - Placebrand
Scale Models - Pipers & Base Models
CGI 360’s - V1
Heart of Hale Marketing Suite model touch screen
Fully integrated in marketing suite
Control scale model interactive lighting
Interactive map
Mobile - Multi-phase Apartment Finder
Heart of Hale with touch screen and scale model support
Touch screen and scale model support
Heart of Hale select apartments by floor plate
Floor plate search function
Integrated 360 CGI tours

‘We commission Como to overhaul our interactive tool for Heart of Hale and to date released two buildings with a third on its way. Being able to move around the whole development in real-time 3D on the web is really great and the app is very scalable as we continue to build. The team have been great to work with, always finding solutions and building a platform that we can grow with. The sales team enjoy both functionality and ease of use and it really helps customers pick the right apartment.’

Rachel Jones - Marketing Manager, Argent Related
Next Project
The Doulton
Let’s grab a coffee Lets grab a coffee The Record Hall, Unit 103
16-16A Baldwins Gardens
+44 7789 856973
Privacy Policy
© 2020-2024 Como London.